Marketing Intelligence Platform
Bring your marketing data together in one place to effectively and accurately measure activities.
Marketing automation has an average ROI of 270% over two years
When you centralise your marketing data sources into a singular platform, you can assess marketing performance in real-time across channels. Spend your time analysing trends and extracting insights that will really move the needle. We'll take care of the rest.
Marketing departments use a wide variety of software and tools to execute and track their activities. All these datapoints provide valuable insights to help increase revenue, reduce churn, increase awareness or inform customers. We help you combine all of this data into a singular source.
- Automate data collection
- Centralise reporting
- Share campaign results with key stakeholders
- Reduce time to insight
- Quickly identify best performing channels to market
- Pro-actively manage campaign adjustments
- Make data-driven decisions, fast
- Increase productivity
How your data ecosystem may look today
In a typical data ecosystem, digital marketing data lives isolated in silos. The software providing this data is driven by departmental performance KPIs as opposed to real business outcomes. Decisions about software and data collection are made my KPI owners with a narrow apprehension of your organisation's desired outcomes.
How it could look
From day one, we ensure that over two thirds of your data sources are centralised. With Tapclicks custom integration, you'll have the entirety of your marketing data sources synthesized after just a few weeks.How we do it
Collect
We retrieve the data from a range of sources determined
by questions you need answered and to identify potential
blind spots in your strategy
Clean and Categorise
We lift out the valuable data points and categorise them
for improved measurement and understanding.
Visualise
We curate visualistion experiences that expose the salient features of
your data landscape.
Analyse
We carefully distill this information into
wisdom you can use to take your
marketing function to a new level of efficacy.
Act
We help you implement actions that will deliver both
immediate and longer-term returns.
